mas has emerged with a business model that goes beyond the classical consulting scheme:
One of these “Investment Advisory” engagements is Turtle Entertainment, where Heinrich Zetlmayer, partner at mas, took over a co-management engagement in 2010. Turtle Entertainment operates the “Electronic Sports League” (ESL), the worlds #1 portal for eSports. Besides this co-management role, mas has also been engaged with its own investment, so we had our “skin in the game”.
Heinrich Zetlmayer was key in re-shaping the business model and shaping Turtle / ESL into the leading eSports provider position it enjoys today. An important success factor was the design and execution of an overall business strategy with a number of diversified but highly interconnected services. ESL is currently serving:
As of today, it has more than 5,000,000 registered members and consists of over 1,000,000 teams, which have played over 22.5 million games. The ESL supports over 50 games in different genres, where the best players in various national and international leagues can play for prize money.
Heinrich Zetlmayer was also a key player in the M&A process that was conducted in 2014-2015, which eventually led to the sale of 74% of the shares in Turtle Entertainment to one of the largest European Media Companies, MTG from Sweden.
Analyse des six domaines principaux ayant comme but l’identification des leviers à actionner pour intégrer la numérisation dans la stratégie d'entreprise L'objectif visé serait de ne plus parler de la [...]
Assessment von sechs relevanten Dimensionen der Unternehmung mit dem Ziel, die Stellhebel der Integration der Digitalisierung in die Unternehmensstrategie zu lokalisieren Das erstrebenswerte Ziel wäre es, nicht mehr über Digitalisierung [...]
Wir freuen uns darauf, in enger Zusammenarbeit mit Ihnen grosse Herausforderungen zu meistern. Wir können nicht alles beeinflussen, was im neuen Jahr geschehen wird, aber das, was wir positiv beeinflussen [...]
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