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Our road to solving complex issues

“Elegant solutions for complex issues” are not the result of standard project approaches!

By systematically analyzing successes and failures, in both strategy and implementation, and by understanding the underlying patterns, studying triggers and levers, we have managed to develop our own approach to create value for our clients through well-anchored sustainable solutions.

Understanding the two clients

At mas advisory we always consider two clients: our own client and our client’s client – the end-client. Effectivity starts here.

Every sustainable business model depends on the readiness of the end-clients to value and to buy a product. It is from their perspective that the reality of the business should be viewed. While this is generally valid, many changes in customer behavior are occurring driven by digitalization and by cultural and social changes. Therefore, an extrapolation of the past would be hazardous. Then again, relying solely on megatrends, while ignoring existing values and patterns would be highly risky. However, by using different techniques such as Delphy Studies, joint Product Design and Backwards Engineering, we make sure to have a solid understanding of the end-client’s position.

Profoundly understanding our own client is equally crucial, as the practicality of an apparently great solution may be incompatible with the company’s DNA, or the business model may not be suitable for a given product or service. Another classical pitfall is the inside-out perspective that ignores the outside reality. As sparring partners, we make sure all these topics, and more are carefully challenged and addressed from the onset.

Organizing the construction site

Investing time at the initial stage, is time and money saved overall !

A wellthought out and organized project is another important facet of effectivity. It starts with the careful analysis and early involvement of the different stakeholders, both external and internal – a crucial component of a successful change management. Project communication is commonly neglected and its value is commonly underestimated, at the risk of ominous repercussions.

The configuration of the project team deserves a special attention: Putting together the right blend of professional skills, regardless of their source, is one thing; the other, is making sure that the team members are socially competent and that they are aligned with the project values and approach.

As far as the project sponsors are concerned, it is important to ensure that they are truly empowered to agree on precise goals and delivery items, on a realistic timeframe, on the milestones and checkpoints, and on the decision process in order to secure their committed involvement: good decisions require a thorough understanding of the subject matter.

In our experience, all these important aspects should not be assumed!

Take the bull by the horns

It takes courage to call a spade a spade – we do it for the sake of effectivity.

Often, it’s difficult to face an uncomfortable reality at the risk of raising the question of responsibility. However, postponing an honest debate on problem areas will only further impact a precarious situation. The result of not addressing these areas can have fatal effects on the company, such as missing a fundamental paradigm shift and being squeezed out of the market. This has been proven often enough in the context of digitalization.

Identifying obstacles at the forefront enables establishing a new common baseline that enables a more meaninful cooperation towards a new solution. It also saves a lot of valuable time, the most valuable commodity, which is often forgotten in the process, leaving the doors open for the competition to intersept.

As external consultants it is not only our role, but also our duty to identify risk areas that are often unrecognized, both from the market and internal sides.

Handle with care

Valuing existing assets before changing course

While we advocate taking the bull by the horns during the situation analysis phase, when it comes to the solution design and implementation, it is important to carefully assess and understand the existing assets that an organization has and that have probably made their success so far.

An elegant solution cannot be misaligned with the organization, but rather it should be the optimization of the existing assets and values with the new ones. Too often valuable assets are destroyed provoking an involuntary disruption and leaving behind clients and employees.

Identifying existing valuable assets, requires humility towards the past and respect towards the future even when making bold moves.

Skin in the game

Alignment of interest for joint success

Being passionate about our work and caring for our reputation, it is natural for us to walk our talk and put our skin in the game. Our client’s success is our success and vice-versa.

At mas advisory, we believe that solving complex issues requires, apart from expertise and experience, a well aligned collaboration that works seamlessly together until the goal is achieved.

As each project is different, we are pleased to accommodate our clients with bespoke compensation formulas; balancing effort, risk and reward while considering our client’s budget.

Therefore, depending on the situation, we can combine classical fee compensation with success fees or equity share compensations. Having met all our success-based compensation so far, we are confident that we can manage yours.

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