Kaspar Loeb


Kaspar Loeb is an associated partner of mas as expert for communication, PR, personal coaching and thought leadership programs for top managers and entrepreneurs.

He is a leading expert in Switzerland for branding and reputation management. Since September 2016 he is a Senior Consultant with the PR- and Communications specialist CRK in Zurich.

Kaspar started his professional career in journalism at Ringier School of Journalism. He worked as news and business editor in national print media for twelve years, hosted a late night radio show and was the anchor of the first private business TV-Program in Switzerland, Cash-TV.

At Interbrand Kaspar has worked as brand consultant and member of the Executive Board for clients such as Deutsche Telekom, BMW, UBS, Swiss Post and Swiss Railways. After serving as CEO of DDB, he became CEO of Publicis and later CEO of Saatchi & Saatchi in Switzerland, followed by an assignment as Senior Partner with Dynamicsgroup in Zurich, a specialist in corporate communication.

Kaspar is the author of numerous articles about communication, branding and reputation issues. He is a regular guest expert for complex communication strategies at various Swiss TV channels and forums, addressing topics such as transparency and social media.

Kaspar Loeb is a Swiss citizen and holds a degree of law from the university of Basle.

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