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Christopher S. Kälin Market Development

Chris Kälin is an associated partner of mas and founder of CSK Management. Leveraging his consulting know-how and his broad industry expertise in the areas of marketing, distribution, strategy and IT, he supports companies in positioning themselves successfully in the marketplace. His specialty is providing methods and tools for developing large and complex proposals in order to improve proposal quality and increase sales. He has developed the BidMaster Framework and the Storyline Methodology. He is the author of the book “Das grosse Bid-Management-Kompendium” (“The big bid management compendium”), a 470-page reference book on bid management.

He held several positions with SONY Corporation, Arthur D. Little and IBM and gained comprehensive experience in various projects in Europe, Asia and South America. He is also guest lecturer at the school of management at the Zurich University of Applied Sciences. Further, he was chairman of the German speaking APMP chapter (Associated Proposal Management Professionals) and Regional Director for Europe/Africa. He is APMP certified at the Professional Level (CPP APMP).

He also received the prestigious Fellows Award. He also developed and led numerous communication trainings for the Center for Communication and Management Training of the Swiss Army. He graduated in Business Administration and Information Technology from Zurich University. He holds the Swiss and the British Passport, and he is fluent in German and in English.

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