Boris Alexandre Jeannet is Managing Partner at mas. He is co-founder and member of the Board of Directors of Jeannet Group, active in real estate development and investment, and co-founder of EAM.Technology, an independent technology adviser for Wealth and Asset Managers. He was also member of the Advisory Board at FX Prime AG, an independent currency and precious metals advisory firm, and industry expert for Graubünden Digital, a cantonal initiative to strengthen digitization.
At mas, Boris is a core member of the financial services practices, and is active in the domains of digital transformation, business process outsourcing, process optimization, information technology and go-to market.
Prior to the founding of Jeannet Group, Boris worked at various firms in the media and advertising industry, and played a key role in setting up the Zurich branch of Saatchi & Saatchi on behalf of the CEO.
After his baccalaureate in Zurich, his passion for music composition and production led him to New York, before studying media and communication at the American University of Paris.
Boris is a Swiss and Brazilian citizen.
